The RESULTS are provided in two possible versions according to the client’s wish:
- in the form of short manager report Top Line (MS PowerPoint, 5-15 slides)
- in the form of Analytical Report (MS PowerPoint, 50-100 slides)
EVERY FINAL REPORT CONTAINS:
- Marketing recommendations following the results of the research
- Documentation annexes (CD/DVD audio/video record of the fieldwork)
- Free 12-months marketing-communication counseling to the application of survey results
THE STRUCTURE OF THE FINAL REPORT:
- Manager Top Line
- Methodology part (information on the fieldwork and used methods)
- Analytical part (analysis and interpretation of statistical data or respondents’ opinions or used psychological techniques)
- Frequency tables and charts (in case of quantitative surveys)
- Authentic statements of respondents (in case of qualitative surveys)
- Marketing-communication recommendations