- Secondary analysis of marketing information from media and advertising
- Expert psychological evaluations of advertising strategies, creative concepts, slogans, logo, brand, brand name or product, etc.
- Counseling in marketing and marketing communication
- Moderating Focus Group for other research agencies
- Content analysis of documents and media products
- Media and communications training
- Rental of office space for FGs a In-depth interviews
- Web-streaming of FGs a In-depth interviews (service for client when he is unable to come and watch directly)
There is a novelty in our portfolio of services – a method of in-depth recruitment DEEP-R® which allows research on specific target groups according to client’s specification.
Possible applications of DEEP-R®:
- Creation or verification of the segmentation of the target group into subgroups
- Absence of sociographic and psychographic information about the target group
- In-depth research on individual target groups;
- Testing multiple ad concepts oriented on various target groups
- Seeking new products within a restricted target group
- Searching for the causes of rejection of the product by part of consumers