Used techniques

Used techniques

Marketing research is conducted by combining various research methods and techniques according to requirements of the research problem. Offered services can be divided into three sections, following the type of used methods:

 

QUALITATIVE RESEARCH

  • Focus Groups (standard moderated group discussions)
  • Express Focus Groups 60´(shortened FGs with an express results and lower price)
  • Mini Focus Groups (group discussions with a small number of respondents appropriate for the research of specific sensitive topics or specific target groups)
  • Expert Focus Groups (expert group discussions with experts on given topic)
  • Chain Focus (chain research by method of repeated Focus Groups which enables change and repeated testing of creative concepts, graphic designs of packaging and so on)
  • In-depth Interviews (individual in-depth explorations)
  • Expert Interviews (expert individual in-depth explorations with experts on given topic)
  • Ethnographic Interviews (individual in-depth explorations lead with the presence of an ethnographer and co-analyzed with him)
  • Q-CATI (in-depth telephone research, conducted on a small sample of respondents by operators- psychologists)
  • Aimed observation
  • Workshops
  • Online blogs (interactive qualitative longitudinal chats)
  • Web Usability Tests (testing usability of web pages with their users)

SEMI-QUANTITATIVE RESEARCH

  • In-home testing (research of products and services in households based on the evaluation of personal experience with using particular product or service)
  • In-store testing (interviews with visitors of a store, e.g. impact of advertising)
  • In-hall testing (consumers and taste tests in especially adjusted studio)
  • Drive-By test® (brand method of testing outdoor advertising right in the field)
  • Mystery Shopping (testing services and products by the simulation of real shopping behavior)
  • Telephone interview CATI (computer assisted telephone interview of semi-qualitative character, conducted on a smaller number of respondents)
  • Telephone interview SEMI-CATI (B2B in-depth research of semi-quantitative character, conducted on a smaller number of respondents)
  • Assisted purchase (monitoring of a shopping process with a professional interviewer)

QUANTITATIVE RESEARCH

  • PAPI – Ad Hoc representative sociological research (face-to-face research conducted by a professional interviewers’ network)
  • PAPI – Omnibus (low-cost multi-client face-to-face  research conducted by a professional interviewers’ network)
  • Telephone interview CATI (computer assisted telephone interview of quantitative character, conducted by a professional CATI studio on a large number of respondents)
  • Entry/ Exit Interview (interviews done on the entry/ exit of a store, business etc.)
  • Online research CAWI (online questionnaire by  means of a special web application)
  • On-line Direct (fast and budget priced method of quantitative data collection with usage of database of email contacts. Sample of respondents is asked to fill in a questionnaire. Fit especially for B2B segment.)
  • Monitoring of visit rate (quantification with investigating socio-demographic data of visitors)